The B2B buyer-centric GTM engine that finds and understands your ideal buyers through time, and builds a hyper-personalised GTM around each. Makes every engagement relevant, turning relevance into revenue growth. All in just a few clicks.
One click builds a living picture of each buyer: how their role connects to your proposition, their seat in the buying committee, what drives them.
Every captured signal and interaction deepens that picture over time. Compounding into being relevant for each buyer, at every touchpoint, all at scale.
ZenGem connects the whole GTM chain to know what is relevant to each buyer over time. Not point solutions stitched together.
We built every component: Proposition analysis, Audience Intelligence, Buyer Signals, Campaign sequences, and more. Each part works with the full context of all the others. Creating the sharpest GTM at scale, in just a couple of clicks.
All that buyer intelligence, plus deep training on GTM, Marketing and Sales: your agents know your world.
One prompt and they find leads and buyers, build campaigns and sequences, think through strategy, and support you across the entire platform. More relevance, greater speed, more ease than ever.
No more long integrations. ZenGem is built to integrate with any CRM or Tech Stack. You are up and running the same day.
You have agents in your GTM that you want to have connected to ZenGem. No problem. ZenGem is built for that.
Card 1 of 4: Buyer intelligence that grows over time
Start with what you sell. ZenGem maps your proposition, the customer jobs, gains and pains it serves, so everything downstream is grounded in the value you actually deliver.
Then find who it’s for. Segments are discovered, buying committees mapped and every buyer enriched — one living picture of your market instead of a static list.
Know when to move. Website visits, vacancies, social posts and job changes become signals, so you reach out on the moment that matters — not on a guess.
Turn it all into action. Multi-step sequences, hyper-personalized per buyer, planned on a timeline and run by your Agent from first touch to meeting.
Map what your buyers need.
Build your Audience.
Find Buyer Signals & track changes over time.
Multi-step outreach timed per buyer.
Acme’s core platform that unifies scheduling, billing and reporting for mid-market service teams: one workflow from intake to invoice.
Revenue analytics on top of the platform: live dashboards that show where deals stall and which accounts are heating up.
See the customer jobs your Buyers have. Then view their Gains and Pains
This job matters when teams span locations and hand-offs between planners, techs and back office break down.
This job matters when mid-market teams must keep scheduling, dispatch, billing and reporting in sync while volume grows and margins stay tight.
This job becomes critical when cash flow depends on billing keeping pace with delivery across every site.
Scheduling, dispatch, billing and reporting run in one flow, so nothing is re-typed and nothing falls between tools.
Completed jobs flow straight into invoicing, so billing follows the work instead of the month-end.
Managers see load, delays and margin per site in real time, not in retrospective reports.
Intake, job and invoice share one record, so re-typing between tools disappears.
Finishing a job triggers the invoice, closing the gap between delivery and cash.
Planners and managers work from the same live picture across every location.
Norva Blocks is a no-code development platform that lets enterprise teams build applications visually, from internal tools to customer portals.
CCO at Norva Blocks, with an additional current role as co-owner of Café Lovaal. This matches Norva Blocks’ own named leadership listing for Remi.
Remi sits close to revenue outcomes and would care directly about whether the platform improves account quality, sales focus and pipeline conversion. At Norva Blocks’ size, a commercial leader like this is likely to be actively involved in choosing GTM systems that change how sales and marketing coordinate. He is not the day-to-day owner of the marketing workflow itself, but a strong co-decision-maker who can support or block vendor selection.
Hello! I’m Remi Sanders, CCO at Norva Blocks.
Start your pitch and I'll coach you along the way
Hello! I’m the digital twin of Remi Sanders, CCO at Norva Blocks. How can I help you?
Hi, can you help me define what your reasons to object are for this proposition, so I can tackle those in our marketing and sales materials?
Sure, in my role as CCO, these would be my reasons to object:
• We already run a CRM and outbound tooling. I’d push back on adding yet another platform to the stack.
• Data quality: if committee mapping or enriched contacts are off, my commercial team loses trust fast.
• Price vs. proof: I’d want pipeline impact demonstrated within one quarter before committing.
• Adoption effort: my team is stretched, so anything that changes their daily workflow will meet resistance.
Add one or more trackers for this audience.
Vacancies · growth marketing roles
Watch each company for newly published vacancies in growth-marketing roles (growth marketer, demand gen, performance marketing). Flag the company and the roles found every Monday.
Signal Tracker can be added more than once. Other types have their own workflow.
Companies that were on your site and showed behavior matching your requirements.
Track a company on anything available on the web, for instance vacancies, so you know there is a need for your proposition.
Follow your buyers on social and scan when they talk about things relevant to your proposition.
Patterns that emerge from combining all signals: relevant hooks connected to what is happening in your buyer’s world.
Know the moment a buyer changes jobs: a warm door into a new account.
Your message is ready — drop in variables to personalize it per buyer.
Describe what to say — the agent writes each buyer a personalized message.
Choose a tracker signal trigger to use its finding.
210–230 words
150–209 words
75–149 words
45–74 words
What you want this message to achieve.
What you want your message to be about
Subject: Finding in-market accounts before your competitors do
Hi Luuk,
I'm Ruben from GTMfabriek. We work with B2B marketing and sales teams that are moving upmarket, and one thing comes up again and again: the playbook that worked for smaller deals, from first touch to closing, starts to fall flat once you're selling to larger accounts with bigger buying committees.
The real challenge isn't sending more outreach. It's knowing which accounts are actually in-market and reaching the right people inside them at the right moment. Without that, outbound turns into volume for volume's sake, and reply rates keep sliding.
That's why we put together the e-book Signals over Spray: How B2B Teams Find In-Market Accounts. In it, revenue leaders from Cargovaan, Cyclyr, and Payvlane, among others, explain how they use intent signals, hiring data, and product triggers to decide who to contact and when. It also covers how they structure the first message so it lands as relevant rather than templated.
I've attached the e-book here. There may well be an angle in it that's useful for how you're building outbound at Norva Blocks.
Kind regards,
Ruben
See ZenGem working on your market for yourself. Book a call and we'll explore your use case, build the Buyer audience live and walk through the full engine with you.
Choose a time on Google Calendar.
After years of building and running B2B go-to-market teams, we kept hitting the same wall: no solution let us be truly relevant to every buyer. Building a hyper-personalized GTM engine in the old days meant a swamp of poorly integrated point solutions. None with the buyer at the heart, none sharing context. So when the new age of AI opened up, we knew exactly what to build: the buyer-centric GTM engine we always wanted.
ZenGem is built in Europe. We are obsessed with the buyer, working every day on solutions that help B2B Marketing & Sales professionals create go-to-markets buyers love.
Co-Founder
Product & Growth
Co-Founder
Technology & AI
